The most difficult challenge any blogger and marketer can face is “writing content that’s optimized for search engines.
According to copywriters and bloggers, people are misunderstood about SEO because SEO is not that complicated. Once you understand its search algorithms, it will make things easier.
Always keep two goals in mind during writing your content; first, eye appealing to your end-user, and second, try to solve any particular problem through your content.
Now the question is how you can create content that meets goals and also rank high in google search. You don’t need to hire an expensive copywriter, you can do it following some simple and easy rules.
In this article, we will discuss: · SEO · Copywriting · Basics SEO copywriting · Fundamentals of SEO copywriting · Tips for writing useful and engaging content · Keyword selection for Content Creation · Copywriting – letting the audience Act
You all know how google responds when we type any query in the search bar and hit the enter button. You get the list of search results relevant to your search query. All those pages appear according to the search engine optimization rule.
SEO is a process of enhancing the effectiveness of your content in search engines. It helps you to rank higher than other content similar in the same search term.
Let’s understand this step by step:
Research for keywords.
Then select any particular keyword
Use that keyword in your content.
Make it accessible for all, post it on your blog and other social media platforms.
Google regulates the relevance of your page by examining the content through many factors, including where and how you have used a certain word in your content.
Google processes its authority by the number of links that point to your page and its trustworthiness.
The copywriting is like an art and science combination of creating the content to prompts the reader to buy a product, subscribe to your page, or any other action that may benefit you. A copywriter understands targeted people’s mind, knows what they are looking for, and uses the same keywords that appeal to them. The content creator knows how to use specifically selected keywords in headlines, phrases, sentences, and paragraphs to instantly make readers open your page. In SEO copywriting google also work as it understands the certain word and phrases, specifically long-tail phrases.
If you write content for a blog page, works as a freelancer or if have an online business, you can write the same when you develop your content having with creativity and perfection.
Basics SEO copywriting
The SEO copywriting has developed since Google started rolling updates. If you want to create valuable content that may rank well on google search. You also think about the components of the Google ranking algorithm.
SEO copywriting is about creating useful, persuasive, and valuable content having with selected keywords that may increase the chance of your content to float in top searches. This works like magic and increases the authority and significance of your content and increases its ranking.
So, when you highly endorse something and google sees it relevant to your content then you achieve better SEO content results.
Fundamentals of SEO copywriting
There are several fundamentals of valuable content such as timelines they are like hallmarks of copywriting grace. Applying SEO perfectly and make it practice, consistently in your content will automatically push your content to the Google top 10 results also it will increase your traffic.
Though some elements will always allow you to rank highly in Google, also it will increase your conversion rate. Before you implement these key points in your SEO writing, remember these should come before on-page optimization.
Here are listed six fundamentals of SEO copywriting:
1. Site speed
According to the research of Akamai, 40% of people easily get abandon by a web page if it takes 3 seconds or more to fully loaded and 47% of end-users expected a web page to load under two seconds.
Site speed has been ranking the main factor since 2010 and it’s better for users too. If your website takes more than 2 seconds to get a load, which is the standard time for any website then you have to improve your site.
If your content is interesting and useful but it takes a lot of time to get fully load then obviously many viewers left your page and prefer other sites that may take fewer seconds to get load. Your website visitors leave you because they have a short span of attention, it comes in a bad user experience.
You can check your website speed following these three steps.
Step one: Use Pingdom’s website speed test.
Step two: Analyze your site speed. Then, click the “History Tab”
Step three: Check the history. You want to determine the previous load times for your site.
Your headline is most impost in your content, if you don’t have an appealing and catchy headline then your visitor might seems your piece of writing as boring and unmeaningful besides you have put many efforts into creating SEO copy.
There are many bloggers and SEOs, spend most of their time creating content, monitoring other social signals, tracking analytics, and costumers reactions. But they don’t pay much attention to crafting the perfect headline.
In SEO copywriting your headline should attract people so that they have to click it and read it further. If you want to be a better writer then start focusing on the things your viewers will see first.
When your content ranks under the top 10 in google search, if your headline is attractive and clickable then it does not matter either you rank #1 or #6, you can easily attract organic traffic to your website. According to the rule of thumb, an SEO copywriter creates headlines before moving to the body of your blog.
The content has many different sub-elements of SEO writing. The main reason why people conduct searches in Google and other search engines is only that they need useful content according to their query. Additionally, search engines also feed fresh SEO content so that it’s better to keep update your site.
So if you want to write better content that may rank well in searches, you must have to mark keywords phrases. Don’t suffer keywords or overoptimization. The best way to use keywords in headlines, make them readable and understandable. Your target is to solve the problem with your written content along with balancing SEO and copywrites.
4. Meta Description
Before publishing your blog use meta descriptions to help search engines to understand why your selected keywords and phrases keep showing in your content. this point is where an SEO specialist earns because they know, how it works.
Google takes meta description from your page when visitors search for any keyword relevant to your page. It snippet copy and determine either you get a click or not. It does not matter how great you rank in the search results.
5. Keyword Frequency
The keyword frequency means how many times you use your chosen keyword or phrase that appears on your web page.
For example, if you select the keyword is “best SEO tips” and you have written a 1000 to 1500 word article. Now the question is how many times have you used the same word in your article! In short, keyword density is related to the ratio of SEO tips, in another way on the same page.
Keyword frequency and its density are not as effective as it used to be. Now Google has started rolling updates, but still, it is an important part.
6. Page Links
The page links are used for building blocks of your web page. Page links express google that you are connected and this content is shearable and many people can read and share so it means it can access everywhere. This content belongs to you or it could be from another site/page.
When you add links to another site for reference, it indicates you are acknowledging someone’s efforts and work. Google gives rewards during syncing with their mission; organizing the world’s data and making them universally accessible.
Tips for writing useful and engaging content
The word itself is the most powerful tool. It can drive engagements, arranging different pieces of words together helps you to produce valuable content. your audience will always remember if you can write something that may be touched their hearts, they will love you for this.
Always remember never to use duplicate content it does not meet the criteria also it is not good enough to help you to get an organic ranking.
There are some tips for choosing the right keyword:
Informational keywords: if you are writing informative content then use keywords accordingly.
Commercial keywords: if your content is for commercial broadcasting then select those keywords which you emphasize the most in your article.
Storytelling: if your writing piece is non-frictional or you are using any story to interlink your content with then pick keywords related to that.
Humor: you should be sensible during the selection of keywords.
Case study: this is very important if you are writing related to any case, scenario, or any past event, must know about the background reality to produce the best and effective content.
Keyword selection for Content Creation
Understandably, 66% of all clicks go to the top 3 search engine results. If you want to stay in the top 3 searches then you must learn keywords research best observes.
Long-tail keywords always help to get more modern SEO, usually, top brands do not follow these things. So it’s a golden chance for you to target your audience easily. If you can naturally produce content that gets people’s attention by using different keywords, definitely you are going to dominate the search engine.
Optimizing content for search: well Google spider crawls web pages, it is seeking fresh content. so it is better to keep update your site regularly. Also, they want to know which word you are targeting.
On-page optimization: on-page SEO is not complicated. Many posts I have seen addressing this thing still people are unaware of that. Few elements are very important such as internal links.
Off-page optimization: In today’s digital world, your audience determines your content based on its relevancy and usefulness. Google uses off-page to measure the authority and worth of your content.
Copywriting – letting the audience Act
Last but not least the part of this article is persuasion, which means to get your viewers’ attention. It is not that difficult because there are many ways to make it related to high-quality engaging content.
Use bullet points: arrange your content using bullet points so that people can understand what your content is about in just a simple glimpse.
Create a tempting and valuable headline: headlines play a huge role it appears on the top many people open that website which shows them tempting heading.
Have clarity of purpose: your content has a clear purpose that may directly reflect what your content is about. Never use any general or irrelevant information in your blog.
I’m sure if you use these tips related to Content Writing that influence SEO strategy then I am sure you will increase organic traffic on your website, you just need to improve your content and marketing strategies.
If your content does not leverage persuasive and psychological tactics to improve organic rankings then I highly recommend you to start it from now.
Author’s Bio: Grace Stewart is a wife, mother, and professional writer by choice. She completed her MBA in English literature from the University of Groningen. Currently, she is a permanent contributor to a Ghost Writing Services in New York. She loves pets and can’t live without her beloved cat!